24%concentrated actives
High-Potency® Hair Growth Serum
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High-Potency® Hair Growth Serum
Most serums whisper their actives. Ours puts 24% on the label.
Thinning hair needs actives, not promises. Five named ones — Anagain®, Baicapil™, Procapil™, Redensyl® and Capilia Longa — at the strength printed on the bottle. Spray, massage, done: ten seconds, twice a day.
On the label30 mL
Anagain®5%
Baicapil™5%
Procapil™4%
Redensyl®4%
Capilia Longa2%
The range
Pick your formula. Start tonight.
Scalp, beard or lashes: each one is built on named actives at a strength we print on the front. No filler, no guesswork.
20%concentrated actives
High-Potency® Hair Growth Oil
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15%named actives
Beardify™ Beard Growth Oil
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0.4%peptide complex
Lashious™ Advanced Lash Growth Serum
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Read the label like a scientist
You deserve to know what you are paying for.
Most bottles hide their numbers. Pick a product and read ours.
24%
concentrated actives
Leave-in scalp spray · 30 mL / 1 fl oz
Anagain®Pea sprout extract
5%
Baicapil™Baikal skullcap, soy and wheat sprout complex
5%
Procapil™Biotinoyl tripeptide-1, apigenin and oleanolic acid
4%
Redensyl®Plant-derived DHQG and EGCG2 complex
4%
Capilia LongaDerived from turmeric (Curcuma longa)
2%
The label declares 24% concentrated actives in total. The five percentages above are the ones printed on the front of the bottle; keratin, tripeptide and squalane are also named on the label.
View product →20%
concentrated actives
Scalp oil with dropper · 60 mL / 2 fl oz
Procapil™Biotinoyl tripeptide-1, apigenin and oleanolic acid
—
Redensyl®Plant-derived DHQG and EGCG2 complex
—
Capilia LongaDerived from turmeric (Curcuma longa)
—
RosemaryBotanical oil
—
Saw palmettoBotanical extract
—
JojobaCold-pressed oil
—
Pumpkin seed oilCold-pressed oil
—
The label declares 20% concentrated actives in total and names the seven ingredients above. Individual percentages are not printed on this pack.
View product →15%
named actives
Beard oil with pump · 30 mL / 1 fl oz
Redensyl®Plant-derived DHQG and EGCG2 complex
5%
Procapil™Biotinoyl tripeptide-1, apigenin and oleanolic acid
5%
Capilia LongaDerived from turmeric (Curcuma longa)
3%
Baicapil™Baikal skullcap, soy and wheat sprout complex
2%
These four percentages are printed on the front of the pack and add up to 15%.
View product →0.4%
peptide complex
Fine-tip lash wand · 3 mL
Myristoyl Pentapeptide-17Peptide — declared at 0.4% in the ingredient list
—
Acetyl Tetrapeptide-3Peptide
—
Biotinoyl Tripeptide-1Peptide
—
Anagain™Pea sprout extract
—
Red clover flower extractBotanical extract
—
Caffeine, biotin and panthenolConditioning support
—
The pack states a 0.4% multi-peptide complex. The full ingredient list is printed below.
View product →Our standard
No claim. Only evidence.
We would rather show you what is in the bottle than make a promise we cannot keep.
01 — Actives-led
Built around studied ingredients
Every formula starts with actives that have published research behind them from the laboratories that developed them.
02 — Disclosed
Percentages on the front
The total concentration is printed on the pack, and the headline actives are named. You can compare us on facts.
03 — Considered
High potency, not harsh
Formulated without parabens, sulfates and silicones. Each product page lists everything that formula leaves out.
Beard · 15% named actives
Beardify™ Beard Growth Oil
Built like a hair serum, finished like a fine fragrance. Four named actives at 15% — Redensyl®, Procapil™, Capilia Longa and Baicapil™ — in argan, baobab and black seed oils, with a deep Oud Noir scent.
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Lashes · Prostaglandin-free
Lashious™ Advanced Lash Growth Serum
One thin line before bed. A prostaglandin-free lash serum powered by a 0.4% multi-peptide complex with Anagain™, biotin and caffeine. Fragrance-free and made for nightly use.
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The ritual
Ten seconds, twice a day. That is the whole routine.
Shake
Shake the serum well before each use.
Spray
A few pumps directly onto the scalp, 2–3 inches away.
Massage
Work it in gently with your fingertips.
Leave it in
Do not rinse. Repeat morning and night.
Questions
Straight answers.
What does “24% concentrated” mean?
It is the share of the formula made up of active ingredients, as declared on the pack. We print it on the front of the bottle, along with the percentage of each headline active where we state one, so you can compare formulas on what is inside rather than on promises.
How long should I use a product before judging it?
Hair grows in slow cycles, so consistency matters more than quantity. We suggest using a product as directed for about 90 days before you judge it. Individual results vary, and no cosmetic can guarantee a result.
Serum or oil — which one is for me?
The serum is a water-light leave-in spray made for daily use, morning and night, with no rinsing. The oil is a scalp-massage ritual for two or three evenings a week, left on overnight. They are designed to be used together if you want both.
Are the hair products for men and women?
Yes. The High-Potency Hair Growth Serum and Hair Growth Oil are made for all adults. Beardify is made for facial hair.
Is Lashious a prostaglandin serum?
No. Lashious is formulated without prostaglandin analogues. It uses a 0.4% multi-peptide complex with Anagain™ instead, and it is fragrance-free.
Are your products free from parabens and sulfates?
Each product page lists exactly what that formula is made without. Across the range we formulate without parabens, sulfates and silicones.
Ready when you are
Your routine is one bottle away.
Choose the formula for your concern and make tonight day one.