No claim. Only evidence.
We do not follow trends. We formulate with actives that have research behind them, and we tell you how much of each formula they make up.
Start with the active
Each formula is built around ingredients developed and studied by specialist laboratories, rather than around a story.
Say how much
The concentration is on the front of every pack, with the headline actives named beside it.
Promise less
Research on an ingredient is not a guarantee for a person. We describe what our formulas contain and how to use them, and we say plainly that results vary.
What the names actually are.
A plain-language guide to the ingredients on our labels, and which products you will find them in.
Anagain®
A pea sprout extract (Pisum sativum). Studied by its maker for its effect on the growth phase of the hair cycle.
Baicapil™
A complex of Baikal skullcap root with soy and wheat sprout extracts, developed for hair density and scalp care.
Procapil™
A combination of biotinoyl tripeptide-1, apigenin and oleanolic acid, developed to support the anchoring of hair at the root.
Redensyl®
A plant-derived complex of DHQG and EGCG2 with glycine and zinc, studied by its maker for hair density.
Capilia Longa
An ingredient derived from turmeric (Curcuma longa), developed for use in hair density formulas.
Multi-peptide complex
Myristoyl pentapeptide-17, acetyl tetrapeptide-3 and biotinoyl tripeptide-1 — the peptides behind Lashious, used in place of prostaglandin analogues.
Descriptions summarise how each ingredient is described by the company that developed it. They refer to the ingredient, not to tests on our finished products. Anagain™, Baicapil™, Procapil™, Redensyl® and Capilia Longa are trademarks of their respective owners and are named here to identify the ingredients used.
Not a quick fix. A daily habit.
Hair, beard and lashes grow in slow cycles. Use a product as directed for about 90 days before you judge it.